Establishing a Digital Academy

A Digital Academy in Dublin would provide a launch pad for digital content companies, allowing them to gain exposure for their products, forge links with established multinationals and create strong demand for the world’s top digital talent.

Success on the Internet is not driven purely by technology, first mover advantage and buzz. It is as much about quality of management and the ability to grow successfully in an increasingly competitive market. The Digital Academy would support this in the following key areas:
  • Improvement of quality of business models;
  • Better business networks for digital content;
  • Benchmarking of good practice in the sector and Support for IPR
  • Financial issues.
 It is not necessarily an incubator, more of a finishing school, one where promising content companies and digital entrepreneurs can hone their business propositions. Most digital content companies are ill-prepared for investment or for the rigours of corporate life. In Ireland 95% can be characterised as being ‘micro’ in size, meaning less than ten people.

On the other hand, digital content companies are usually generous in nature, and are willing to do deals and make compromises, often it has to be said to their own disadvantage. They would almost certainly agree to participate in a scheme that would furnish them with the facilities they need most.



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